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Case Studies
SUCCESS STORY: LARRY H. MILLER DEALERSHIPS
Algo Communications Products Ltd. Is a Canadian manufacturer of telecom endpoints and
accessories. The company boasts a 50-year history in the telecommunications business, providing
intelligent, highly adaptable endpoints that include Powered over Ethernet (PoE) speakers, horns,
paging adapters, strobes, push buttons, and doorphone/ intercoms. Algo’s expertise proved
essential when GoToConnect competed to win over the Larry H. Miller Dealership Group.
Challenge
When a Larry H. Miller dealership in Salt Lake City
encountered a serious problem with its existing paging
system that compromised its communications, they knew
they needed a solution and turned to GoToConnect,
formerly Jive, and Algo. They had been testing their paging
system, which was set up by another hosted provider. When
they ran into issues, they asked GoToConnect to come in
and pitch a possible fix. They had Algo speakers, and since
GoToConnect had worked on an integration with Algo,
GoToConnect reached out to Algo to help deliver the best
possible alternative.
Solution
Paul Zoehner, Director of Product Development for Algo,
flew out to inspect the dealership himself. “I met with the IT
manager,” he said. “GoToConnect had three or four people
there at the same time. The manager said the speakers had
poor sound quality. When I looked at them, I found that
some other vendor had taken the system, which had a left
and right stereo output, and tied those into some device.
That shorted out the left and right channels and was causing
all sorts of distortion.”
In addition to solving the speaker problem, the
GoToConnect/ Algo partnership helped Larry H. Miller
to trim costs. Zoehner described how the GoToConnect/
Algo integration enabled dealerships to save on their
speakers. “We found out the other vendor had registered
every speaker back to itself. That’s a $10 to $15 charge
per speaker for that dealership. The GoToConnect guys
recognized right away that the first thing you can do is
register one speaker back to GoToConnect, and then
have that speaker multicast to all the others.”
Larry H. Miller was also able to preserve their
infrastructure investment. Installing a paging system is a
hefty investment for any dealership. But there’s more to it
than just replacing phones. Zoehner said, “You rip out your
old legacy private branch exchange (PBX), and it doesn’t just
end there. There’s the paging system to consider as well.
Ripping that out adds even more cost. That’s why it helps
to have a solution that integrates seamlessly between the
existing system and the new phones.”
The Algo and GoToConnect paging configuration also
enables dealerships like Larry H. Miller to use their existing
analog paging system and create a hybrid IP system. This
provides flexibility and avoids a big capital investment.
Dealerships can update their system without needing
additional configuration or hardware.
Finally, GoToConnect provided a unified communications
solution, a major win for the dealership. Zoehner gave
two reasons for why dealerships should opt for unifying
their communications. “One, it frees up your employees.
Now you don’t have to be in a particular location with a
microphone to initiate a page. You could be anywhere and
use a softphone app on your phone and initiate a page
or receive a notification. Two, in a dealership, you might
be sold one communication service, and then you sign up
and pay another vendor for yet another service. Unified
Communications (UC) gives you a total solution, which
is what puts GoToConnect in a stronger position than its
competitors. They offer that total solution.”
Results
Between Algo and GoToConnect, the dealership soon had
its speakers up and running. Zoehner said, “This was a
terrific opportunity for us to partner up with GoToConnect
and solve those problems. That’s, I think, the value of this
partnership. We can show up in force and prove that we
can fix their problems.”
“GoToConnect is very aggressive in how
it listens to customer needs and integrates
ancillary features. They’re willing
to install these solutions into situations
where a lot of other vendors would
not. Very few hosted providers engage
customers like that. I wish they did.”
Paul Zoehner, Director of Product
Development, Algo Communications Products