eCommerce Industry – Cloudlink Solution
Online shopping is on the rise, and in 2020 worldwide retail ecommerce sales grew by 16.5%. As consumers shift toward online shopping, retailers must ensure their online platforms serve as an extension of their brand, providing customers with a fast and reliable user experience.
A multinational corporation and leader in the retail industry specialises in the design, development, manufacturing, and sales of footwear, apparel, equipment, and accessories. Their sophisticated online platform, designed with the consumer in mind, delivers a highly immersive and interactive ecommerce shopping experience. The multiple digital channels and technical execution has received unprecedented levels of interest and demand, setting them apart from the competition.
Beginning in 2016, this corporation began working to transform its digital strategy from a legacy, monolithic on-prem architecture to a microservice-oriented architecture hosted in Amazon Web Services (AWS). In leveraging AWS, the corporation was able to scale its digital properties and back end
systems using AWS’s Simple Storage Service (S3) and Elastic Compute Cloud (EC2) service offerings. However, as a leader in retail technology, they also needed a way to correlate consumer data with consumer behaviour in order to gain better insights into buying and trends. The corporation turned to Microsoft Azure’s Dynamics 365 for cloud-based market intelligence. After completing cloud migrations to both Azure and AWS, they realized that their connections were not secure or optimally performing because they relied on the public internet. Additionally, their cloud services were not connected through any physical, direct connectivity. To continue delivering the best customer experience, they required a global communications
provider to implement direct connectivity to support their network infrastructure needs.
The corporation leveraged Zayo’s CloudLink solution to enable low-latency, high bandwidth connectivity from the corporate headquarters, to AWS’s Direct Connect cloud on-ramp into a neutral data centre connected to the Zayo platform. This supported the corporation’s on-going migration to, and continued development within, Amazon Web Services. Additionally, they benefited from CloudLink’s multi-cloud connectivity capabilities in order to connect to Microsoft Azure through ExpressRoute.
In leveraging AWS, this corporation could easily scale digital interactions without a trade-off in performance. They were able to replicate data architectures across multiple AWS availability zones, enabling the retailer to deliver customer-facing digital properties and applications with low-latency, region specific accessibility. In leveraging Microsoft Azure’s Dynamics 365, the corporation was able to correlate market data associated with consumer behaviour and brand sentiment to develop deep customer relationships driven by their continuous delivery of direct-to-consumer services hosted within AWS. By connecting to Amazon Web Services and Microsoft Azure via Zayo’s CloudLink, the corporation gained a reliable, low-latency and cost-effective connection to multiple cloud service providers and their on-ramp locations in the US and Europe. CloudLink supports their need for multi-cloud connectivity through direct, private and low-latency connections.